
Shorten Terms And Demand Early Payment
When cash gets tight, I look at accounts receivable first because it is the fastest money you can get without borrowing.
I bootstrapped Simply Noted from scratch in 2018. No investors, no debt, just revenue. When you are self funded and building proprietary handwriting robots with six patents pending, cash pressure is not theoretical. It is Tuesday.
The fastest lever I have found is tightening payment terms and enforcing them. We moved B2B clients from net 60 to net 30 and offered a small discount for payment within 10 days. That single change freed up weeks of working capital without touching our product, pricing, or supply chain. Most small companies sit on thousands in overdue invoices they never chase because it feels awkward. Get over it. That is your money.
The second lever is renegotiating vendor terms in the other direction. I called our raw materials suppliers and asked for net 45 instead of net 30. Half said yes immediately because they wanted to keep the business. The gap between collecting faster and paying slower is free cash flow that did not exist yesterday.
What I avoid during cash pressure is cutting marketing spend. Every time I have seen a founder slash their pipeline to save cash short term, they create a revenue hole 60 to 90 days later that makes the problem worse. Protect what brings in money. Tighten everything else.














